Making your cosmetic product idea different – episode 3

Episode 3 – There are thousands of beauty brands with similar products.  If you want to be successful you have to figure out ways to make your brand unique.  In this episode we talk about exactly how we go about doing that. 

Introduction

With over 20,000 new products launched in the cosmetic industry every year, being successful with a new brand can be incredibly difficult. Not only do you need great products that people like but you also have to have a way to make your products stand out. You need a way to get noticed. In today’s show, we’ll look at how successful brands have done it and show you what we are doing with our products to make them stand out in a crowded market.

The story

This is a podcast series that documents the launching of a cosmetic product line. In this show we’ll give you an insider’s look at how to create, launch and sell a cosmetic product. Along the way you’ll hear stories about the most important aspects of cosmetic product creation including setting up a business, generating ideas, finding customers, designing the product, getting if made, marketing and more. By the end of this series you’ll know exactly how we went about creating & selling real cosmetic products.

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