Choosing a brand name for your cosmetic – Episode 4

Episode 4 – What should you call your beauty product brand?  What makes one name good and another name bad?  In this episode we answer those questions and reveal how we ended up with the name of our own brand.


For nearly all consumer products your brand is how your customers know you. It tells people about you. People come to identify it and for people who like you, they come to feel like your brand is a friend. So picking the right brand name is nearly as important as naming a child. But how do you come up with a good name? How do you get something iconic like Coke or Apple or Olay, Neutrogena or Pantene? Well, on this show we’ll look at what goes into making a brand name, how and why we chose ours and we reveal for the first time ever, our brand name.

The story

This is a podcast series that documents the launching of a cosmetic product line. In this show we’ll give you an insider’s look at how to create, launch and sell a cosmetic product. Along the way you’ll hear stories about the most important aspects of cosmetic product creation including setting up a business, generating ideas, finding customers, designing the product, getting if made, marketing and more. By the end of this series you’ll know exactly how we went about creating & selling real cosmetic products.



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