All posts by thejoggler

Choosing a brand name for your cosmetic – Episode 4

Episode 4 – What should you call your beauty product brand?  What makes one name good and another name bad?  In this episode we answer those questions and reveal how we ended up with the name of our own brand.

Introduction

For nearly all consumer products your brand is how your customers know you. It tells people about you. People come to identify it and for people who like you, they come to feel like your brand is a friend. So picking the right brand name is nearly as important as naming a child. But how do you come up with a good name? How do you get something iconic like Coke or Apple or Olay, Neutrogena or Pantene? Well, on this show we’ll look at what goes into making a brand name, how and why we chose ours and we reveal for the first time ever, our brand name.

The story

This is a podcast series that documents the launching of a cosmetic product line. In this show we’ll give you an insider’s look at how to create, launch and sell a cosmetic product. Along the way you’ll hear stories about the most important aspects of cosmetic product creation including setting up a business, generating ideas, finding customers, designing the product, getting if made, marketing and more. By the end of this series you’ll know exactly how we went about creating & selling real cosmetic products.

Resources

Sponsors

Get your free report on starting a cosmetic line.

Making your cosmetic product idea different – episode 3

Episode 3 – There are thousands of beauty brands with similar products.  If you want to be successful you have to figure out ways to make your brand unique.  In this episode we talk about exactly how we go about doing that. 

Introduction

With over 20,000 new products launched in the cosmetic industry every year, being successful with a new brand can be incredibly difficult. Not only do you need great products that people like but you also have to have a way to make your products stand out. You need a way to get noticed. In today’s show, we’ll look at how successful brands have done it and show you what we are doing with our products to make them stand out in a crowded market.

The story

This is a podcast series that documents the launching of a cosmetic product line. In this show we’ll give you an insider’s look at how to create, launch and sell a cosmetic product. Along the way you’ll hear stories about the most important aspects of cosmetic product creation including setting up a business, generating ideas, finding customers, designing the product, getting if made, marketing and more. By the end of this series you’ll know exactly how we went about creating & selling real cosmetic products.

Resources

Sponsors

Get your free report on starting a cosmetic line.

Who is your customer – formuology episode 2

Episode 2 – When starting a new cosmetic product line you need to figure out who you is going to buy your product and what problems you want to solve. In this episode we look at exactly how we did it.

The story

This is a podcast series that documents the launching of a cosmetic product line. In this show we’ll give you an insider’s look at how to create, launch and sell a cosmetic product. Along the way you’ll hear stories about the most important aspects of cosmetic product creation including setting up a business, generating ideas, finding customers, designing the product, getting if made, marketing and more. By the end of this series you’ll know exactly how we went about creating & selling real cosmetic products.

In this episode we cover the topic of figuring out who your customer will be. When you’re starting a personal care product line one of the biggest mistakes people make is not thinking about who their customers are. Often, people end up making products that they like and then figure that if they like them, other people will like them. Unfortunately, this isn’t always true.

Resources

Early Bird Special!!

Sign up for the upcoming Cosmetic Launch Coach course.  It will start on January 17th, 2017 but if you sign up early, you’ll get a 25% discount.





Sponsors

Get your free report on starting a cosmetic line.

Getting started – episode 1

Episode 1 – What is the first thing you should do to start a cosmetic line? Start your business. Cosmetic formulator Perry Romanowski documents exactly how it’s done.

The story

This is a podcast series that documents the launching of a cosmetic product line. In this show we’ll give you an insider’s look at how to create, launch and sell a cosmetic product. Along the way you’ll hear stories about the most important aspects of cosmetic product creation including setting up a business, generating ideas, finding customers, designing the product, getting if made, marketing and more. By the end of this series you’ll know exactly how we went about creating & selling real cosmetic products.

I’m Perry Romanowski and I’ve been a cosmetic chemist for over 20 years. Being a cosmetic chemist is a great job. You get to invent things, create formulas and make products that people use every day. You even get to make products for yourself to use. It’s fun.

I’ve spent most of my career creating and testing products for other people and that has been rewarding. But one thing that might surprise you is that the cosmetic industry is mostly run by marketing and sales people. It’s rare that the people who actually make the formulas have any role in marketing and selling them. In fact, formula makers rarely have much say even in the type of products we create. Typically, we are given projects and ideas to work on and then expected to deliver products to match those concepts. Most product ideas that come from formulators are ignored.

And if you’re a formulator with ideas like me, it’s incredibly frustrating.

In this episode we cover the basics of starting a business including the legal structure we created and why we chose it.  We also go through the different business models used in the cosmetic industry exploring the positives and negatives of each.

Resources

  • For the business structure we set up an S Corporation.  You can see all the business structures available in the US at the SBA website.
  • Bootstrappers bible mentioned in the episode.
  • The accountant who helped me set up the business. Hensley & Associates

Sponsors

Get your free report on starting a cosmetic line.